How to Transfer Your Google Workspace to Another Reseller (Updated for December 2025)
If you’re not happy with your current Google Workspace reseller — maybe the support is slow, prices are confusing, or you simply found someone better — the good news is: you can transfer your Google Workspace to a new reseller anytime.
And no, this does not affect your emails, files, users, data, or uptime.
Only the billing and support partner changes.
Here’s the simplest possible guide to help you transfer your account without breaking anything.
✔ What You Need Before Starting
You only need two things:
Super Admin access to your Google Workspace (the main admin account).
The New Reseller’s Public Identifier (also called Reseller ID / Public Token).
→ The reseller will give you this code.
That’s it. No long forms, no migrations, no downtime.
Step-by-Step: Transfer Google Workspace to a New Reseller
Step 1: Log in to the Google Admin Console
Go to: https://admin.google.com
Sign in using your Super Admin account.
Step 2: Go to the Reseller Management Page
There are two ways:
From the menu:
Account → Reseller Management
Or directly open:
You’ll now see your current Google Workspace subscriptions.
Step 3: Select the Subscription You Want to Transfer
Click the subscription (e.g., Google Workspace Business Standard).
You’ll see an option called Transfer.
Click it.
Step 4: Enter the New Reseller’s Public Identifier
Your new reseller will give you a code like:
CXXXXXX-XXXX
Paste it into the field and continue.
This tells Google, “I want this reseller to take over my subscription.”
Step 5: Choose What to Transfer
If you have multiple Google products (Workspace, Vault, Storage add-ons etc.), Google will ask:
“Transfer this subscription to the new reseller?”
“Keep it with the old reseller?”
Select whichever applies.
Most businesses simply transfer everything.
Step 6: Accept the Terms & Generate a Transfer Authorization
Google will show you a summary.
Check the box → click Generate Transfer Authorization.
Google now creates a Transfer Token.
This is a small code that confirms you requested the transfer.
Step 7: Share the Transfer Token With Your New Reseller
Send the token to your new reseller.
They will enter it in their Google Partner Console and “claim” your account.
Your transfer completes within a few minutes to a few hours.
What Happens After the Transfer?
✔ Billing moves to the new reseller
✔ Support is now handled by the new reseller
✔ Your users, emails, Drive files, settings — all remain untouched
Nothing changes for your employees.
Everything works normally.
Important Things You Should Know
1. If you prepaid for an annual plan
Your old reseller might not refund the unused amount.
Check this before transferring.
2. The transfer token expires quickly
Usually within 14 days.
So once you generate it, send it immediately.
3. You can’t change plans mid-transfer
If you are in the middle of an annual commitment, the new reseller must match the same plan until your renewal date.
4. No downtime at all
Email, Drive, Meet — everything continues as usual.
Why Businesses Transfer Resellers
People usually switch because of:
Better pricing
Faster support
A reseller who can handle IT setups, AMC, onboarding, security, etc.
Transparent billing
Local support and consultancy
Sometimes the old reseller simply becomes unresponsive — and you don’t have to stay stuck.
Conclusion
Transferring Google Workspace to another reseller is simple, safe, and takes only a few minutes if you follow the steps.
You don’t lose emails.
You don’t lose data.
Your users won’t even notice the change.
All you’re doing is choosing a better partner to support your business.